Top 5 Social Apps on Android in Switzerland: Q4 2021 Performance

In the fourth quarter of 2021, the performance of the top five social apps on the Android platform in Switzerland showcased a mix of trends in weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared:

TikTok experienced a significant rise in weekly revenue, starting from around $84K at the end of September and peaking at approximately $602K by the end of December. Weekly downloads fluctuated, beginning at 7.2K and dipping to a low of 3.6K in late November, before climbing back to 6.7K by the end of the quarter. Active users saw a gradual increase from 416K to 441K.

Facebook had a relatively steady performance in terms of revenue, ranging between $2K to $3.9K throughout the quarter. Download numbers were stable, with a slight increase from 2.9K to 3.6K. Active user counts remained high but showed a slight decline from 1.53M to 1.47M over the three months.

Instagram saw modest weekly revenue, with figures generally hovering around $100, peaking at $224 in the final week of December. Downloads were consistent, starting at 3.6K and ending at 4K. The number of active users remained steady, fluctuating slightly around the 770K mark.

X had minimal revenue, with the highest being $29 in the last week of December. Download figures were stable, starting at 1.7K and maintaining a similar level throughout the quarter. Active users saw a slight increase from 214K to 216K.

Reddit showed a gradual increase in weekly revenue, peaking at $434 in the final week of the quarter. Downloads started at 1.4K and ended at 1.8K. Active users increased from 50.6K to 56.6K over the three months.

For more detailed insights and data, visit Sensor Tower.